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The 1912 Presidential election was a three-way contest:
- William Howard Taft, the incumbent president, represented the Republican Party, symbolized by the Elephant.
- Woodrow Wilson, the reform governor of New Jersey and former president of Princeton University, was the Democratic candidate, symbolized by the Donkey.
- Theodore Roosevelt, the former Republican president (1901-1909), ran on the Progressive Party ticket, symbolized by the Bull Moose.
In 1912, many perceived Taft and the Republican Party to be more sympathetic to the giants of industry than to workers. Roosevelt's Bull Moose Party supported labor unions and the eight-hour day, as did Wilson and the Democrats.